I help companies understand user behaviour and improve marketing performance using GA4, GTM and data analysis.
Data-driven marketing specialist with hands-on experience in GA4, GTM and CRM systems. Focused on tracking implementation, performance analysis and SEO optimization. Background in customer-facing roles combined with technical skills (Python, MySQL) to bridge marketing and data.
Goal: Analyze job application success factors
Tech: Python, pandas, data visualization
Insight: Identified patterns in interview conversion rates
View full analysisData: Riot Games API
Tech: Python, MySQL
Result: 82% prediction accuracy
Insight: Visible KPIs are not always real performance drivers
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